It appears that this unified point-of-view on branding has created quite a stir in the HR community. There’s a fascinating discussion taking place right now as to the validity of a holistic approach to branding (brand for talent and ere.net) and the traditional practice of creating different buckets. While some comments are harshly opposed to my stance as presented in this blog, this is a very worthwhile debate. Given what you know about branding, I think you’ll see where their stance falls short:
http://community.ere.net/blogs/jodyordioni/2009/12/brand-vs-employer-brand/#comments
http://www.brandfortalent.com/blog/whats-cooking/how-do-employer-and-customer-brands-connect/
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